The PR Girl Toolbox…..
Steps To Building A Brand
When I set out to create this blog, I knew what I wanted to do, who I wanted to reach and what I wanted to convey. All of these decisions weren’t made in the spur of a moment, but careful consideration went into each. I took the time to look at different blogs, some pertaining to public relations, others not so much. I looked at the social media of bloggers, as well as non-bloggers. In time, I was able to spot trends – what worked, what didn’t, what I liked and what I didn’t.
You can create a blog, anyone can, but what will resonate with readers and followers is the brand – the mark that identifies you. For me, a brand is a voice, and here are a few things to consider when building yours:
- Who is your target audience? Oftentimes your target audience will “reveal” itself based on the content you provide, but it is important that you decide who you’d like to reach. Who do you think will be interested in your product, whether the product be an actual product…or a website they can read, like this one.
- What is your tone? Before you decide on content, which will likely take its own shape with time, it’s important that you decide on a tone. Your tone will ultimately build your identity online and on social media. Are you humorous and witty, business-savvy but casual, a mixture of fun, intelligent and inspirational?
- What message are you trying to convey? Once you’ve decided on a target audience (or your target audience has revealed itself), it’s time you decide what message you’d like to share with them. Are you solely trying to sell a product or communicate how this product can change their life? Are you aiming to share your experiences hoping to inspire others? Take the time to think this through. This will be an essential part of creating content and building a brand others can relate to.
Posted on November 29, 2013, in "Crystal In The City" and tagged Blogging, Brand, brand building, business media, education, media, PR Blog, The PR Girl Toolbox. Bookmark the permalink. Leave a comment.