INDIANAPOLIS – Indiana Black Expo, Inc. announced today that it is changing the name of a collective impact initiative created to eliminate barriers for young Black men. The rebranding effort is designed to combat marketing challenges and to avoid confusion among the community. Its previous name – Your Life Matters® — is now OpportunINDY. “Our use of the popular empowerment slogan “Your Life Matters” over the last year has come with challenges. The name often is confused with the national Black Lives Matter movement. Many local groups and organizations also label their events with the name leaving many to believe that those efforts are ours,” said Tanya Bell, IBE President & CEO. “The name is trademarked by Radio One who graciously gave us permission to use it during our data research and plan of action phase of the project. Now that we have transitioned into the implementation phase, we felt this was perfect timing to rebrand the initiative,” added Bell.
“The new name – OpportunINDY -reflects the belief that together we all can ensure that Indianapolis is a place where everyone has the opportunity to succeed, particularly young Black men,” said Dr. Michael Twyman, Executive Director of OpportunINDY. “We have made many strides since the inception of this initiative. The infrastructure has been put in place with two new hires, the launch of a placed-based initiative and a new website at www.opportunindy.com
, added Twyman.
“As a city, we must continue to identify new opportunities to invest in the future of our young people,” said Indianapolis Deputy Mayor of Neighborhood Engagement Dr. David Hampton. “Initiatives like OpportunINDY rely on strong partnerships and deep community investment to help address the challenges Indianapolis children face, added Hampton.”
OpportunINDY is a city-wide initiative that focuses on eliminating barriers for Black young men between the ages of 14 – 24. OpportunINDY uses a Collective Impact approach by engaging a variety of community stakeholders who work together to improve the life outcomes of young Black men in Indianapolis. Expanding opportunities in education, employment, and health for the target population will lead to them having more choices and better life outcomes. Increasing the number of Black men graduating from high school, taking greater advantage of post-secondary offerings, and attaining jobs and careers with livable wages will add to making Indy a world-class city.